To become effective leaders, teens need to hone their public speaking skills. One of the fundamental skills a leadership class must teach is how to structure a speech. Read this article to learn an easy and effective speech structure to use so your message will make an impact on your […]
Business Strategy – The Five Generic Competitive Strategies
When I was younger… I [didn’t] want to be pigeonholed… Basically, now you want to be pigeonedholed. It’s your niche. – Joan Chen, actress A business strategy represents the game plan that your company will use to run its business, gain market share, and conduct operations. This plan of action […]
Importance of Having Mobile Apps for Small Businesses
The world has gone Mobile. The number of smart phone users globally has grown exponentially over the past 5 years. The number of Android & iOS devices sold globally has crossed a billion mark each. Hence, it is no longer sufficient to have only a website for your business. Any […]
How to Be a Successful Entrepreneur – Making Decisions, Part 4 of 6
Placed Successfully! Congratulations! You are really doing well with your deep dive into planning, making conscious choices, sorting through a number of decisions, and crafting your strategy for starting a business. It might feel a little overwhelming – or maybe it feels a bit tedious and slow – but hopefully […]
The Contextual Analysis of Social Media in Uganda
Around the world, the use of social media became a tool of ‘insecurity’ and for creating social change, leading to peace. Much of the impact was felt in the Arab world, and somewhat in the west, triggered by social economic discontent and maladministration. Apart from North Africa, the rest of […]
CPA, ABA, CFP – Which Credentials Matter?
When choosing a professional to help you file your income taxes – whether you are an individual or are running a small business – choosing the tax accountant with the right credentials is key. Flipping through the phone book or browsing through online business listings, you’ll likely encounter a veritable […]
Customer Relationship Marketing in the CRM Realm
In the CRM space I work in, the middle market, CRM does not mean Customer Relationship Marketing. In fact, marketing is more often than not the forgotten child. Having worked primarily in the middle market, I’ve not been as exposed to well defined marketing machines. But, when I have, they […]
Why Is Internet Marketing Better Than Traditional Marketing?
Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely […]