Finding Target Audience Using Solo Ads

Jack Prot

Online marketers are always looking for a new way to reach their targeted audience so they can generate more revenue. Solo ads represent one of the best ways to reach out to an established target audience and advertise or market products and services. There are several ways to acquire an […]

5 Common Misuse of P/E Ratio

Jack Prot

Price Earning (P/E) Ratio is the most widely used ratio in investing. Searching the term ‘P/E ratio’ into Google will yield 2.3 million results. Quite simply, P/E ratio is the ratio of Stock price divided by its Earning per Share (EPS). If a company A is trading at $ 10 […]

Factors Affecting Marketing Strategy

Jack Prot

Marketing strategy: Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company. Marketing strategy is […]

Net Asset Value & Tangible Net Asset Value

Jack Prot

The Net Asset Value (or “NAV”) of a company is the residual interest in its assets are all its liabilities have been deducted. In other words, the NAV is the company’s equity and is viewed as a buffer against which the company’s market cap should rarely drop below. “NAV” or […]

The Super Eagles of Nigeria Break the World Cup Jinx

Jack Prot

Nigeria broke the World Cup jinx in 1994, when she finally qualified for the biggest footballing event on planet earth. This was after several futile attempts, by the then Green Eagles to grab the elusive ticket. The closest attempt was in 1978, when an unfortunate own goal by defender Godwin […]

User Experience Design Must Involve Users Through Design Research

Jack Prot

Creating a fantastic user experience not only depends on design elements, but also user perception, user requirements, and overall user expectation. Despite the high degree of user involvement in making a user experience (UX) noteworthy and delightful, many organizations ignore user involvement in the UX designing. User Experience from User’s […]

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