Sales

The Hotel Financial Control function generally analyses the Hotel activity through a standard P&L reclassification that identifies four main departments that represent the main business area of the Hotel: Rooms Revenues, Food & Beverages, Telephone and Other Income. Rooms and F&B are the main drivers of value, while the other […]

Music Promotion pure and simple is a numbers game. It’s just like the promotion of any business service and or product. The trick is mass promotion. When I say mass promotion, I’m talking about the ability to submit your music to hundreds even a thousand different sources. Sources include Ezines, […]

Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity […]

Finding Solutions that otherwise puzzle organizations Organizations believe that they provide exactly what customers desire. Ask any firm and the Paretto Principle prevails. 80 percent of most organizations believe they deliver exemplary customer service. Ironically, less then 20 percent do. According to research by consultancy Bain and Company, only 8 […]

Technology is playing a huge role in transforming things in the business world of this digitization age. Technology is itself changing over time and bringing in various marketing techniques like the social media marketing, telemarketing for lead generation. No matter how fast technology is transforming, people resume to the same […]

Stone pitching is a method of retaining soil in a slopping ground or terrain. When landscaping lawns, the ground is prepared and then pitching is done before vegetation is planted. This involves laying broken pieces of stones or hardcore on the soil in different patterns.Jointing is done with cement and […]

Neurontin for Everything How does a drug company take an unproven, worthless, and potentially dangerous drug like Neurontin, and turn it into a billion dollar blockbuster? Through deceit, lies, and bribery reports New York Times health writer and author Melody Peterson. Peterson, in her book “Our Daily Meds,” reveals the […]

The basic concept of business-to-business CRM is often described as allowing the larger business to be as responsive to the needs of its customer as a small business. In the early days of CRM this became translated from “responsive” to “reactive”. Successful larger businesses recognise that they need to be […]