Branding

This is an article that aims to explain Identity Theft in the simplest way possible using the 5 W’s – what, who, where, when and why – and 1 H – how. It is very alarming that identity theft has not only reached hundreds and thousands of people but to […]

Consumer risk continues to escalate and thieves seeking to commit identity theft and various forms of fraud invent new ways to scam us, especially with the growing trends of emerging technology. It’s ironic that those things that simplify our lives place us at risk. The more agencies seek to control […]

The news says everyone is worried about the economy and consumers are spending less. Is this causing your product sales to decline? Typically consumers cut back spending during hard economic times. So how can you counteract product doldrums when the economy is in a recession or a slowdown? The first […]

What do you do when your sales targets are not achieved despite having been through a sales training and coaching program? This is a situation no-one wants to be in. Sales performance is affected when your identity is incongruent with your role as a salesperson. Being incongruent could be a […]

Viral marketing is not a new way of making money online, but it is more popular than ever before. Basically viral marketing is a way of gaining brand awareness by plugging into an existing social network. Word of mouth advertising is a good example. As word spreads across the membership, […]

In the typical process of trauma therapy, the therapist and the dissociative trauma survivor will spend a great deal of time talking about how difficult it is to be multiple — and it is difficult, no doubt about it. For the typical multiple, there were years and years of pain […]

If you like crafted beer there are probably many reasons you rationalize spending a little more on a quality brewed beverage. Obviously, there are many ways to define that special quality in a beer. For some the nomenclature “craft” is enough. Here are some facts to put ‘craft’ into context. […]

With the escalating development in technology, there are various options available by which an individual or organization can explore the local surroundings. There is need of digital presence in the cutthroat competition for maintaining the credibility and authenticity. Social media advertising entails the interdisciplinary and cross-functional perceptions that make use […]