Brand Identity Prism by Kapferer

Jack Prot

Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:- What is it? When should it be used? How to use it? Now suppose if a product or a […]

Brand Yourself As an Artist on Twitter

Jack Prot

My teenagers were mortified to find me on Twitter. First blogging and now this! But, do not allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean […]

George Freeman: Australian Racing Identity

Jack Prot

George David Freeman was a controversial figure in Australian horse racing history. He was a gambler and racing commission agent born to a builders’ assistant in Annandale, Sydney on 22nd January 1935. His father, William David Freeman left the family when George was young while his mother remarried a criminal. […]

Proving Your Identity

Jack Prot

Why Prove Your Identity? When financial service firms ask you for proof of identity, it doesn’t mean they suspect you of being a Robert Maxwell figure of ill-repute. No, the law requires them to verify the identity of their customers. Normally, firms do this when you first become a customer. […]

Benefits Of Getting Your Chocolate Boxes Customized By Experts

Jack Prot

This is the secret behind every brand of chocolate that is popularly known in the market today. Apart from their unique flavors, they also have inspirational and special packaging. Chocolates that are presented to consumers on celebrations like Christmas, New Year’s Eve, Diwali and others have their special boxes. These […]

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