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Branding
Acai Berry, Have Dirty Tricks and Fake Products Ruined the Reputation of the Acai?
Around five years ago, news of the incredible Acai Berry spread around the western world, particularly the USA, then followed shortly by other western countries. This was a humble berry hailed from the Amazon Rainforest, capable of bringing about weight loss and other incredible health benefits. Today, the acai market […]
Facebook Marketing
Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions […]
Is Your Business Brand Identity Memorable Enough?
5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important […]
Fraud Awareness Programs: Employee Training to Combat Fraud
The financial scandals at the turn of the 21st century eroded investor confidence and public trust. In response, Congress passed the Sarbanes-Oxley Act (SOX) in 2002. Nevertheless fraud and corruption continue to exist and the extent of white-collar crime is startling. The 2012 Report to the Nation published by the […]
Factors Affecting Your Corporate Identity
The strong Corporate Identity is vital need for any organization irrespective of its size. Even a smaller company with strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is vital to its success. An organization can generate fresh set […]
Advertising Balloons – A Pioneering Marketing Gadget
Poets would often look up to the skies for inspiration but with advertising balloons gaining ground and becoming oh so popular, it seems that looking at the skies will be daily occurrence for poets and everyone else. Indeed, one cannot blame people from craning their necks. Advertising balloons are attention-grabbing […]
A Brand is For Life, Not Just For Christmas
A brand is probably the most valuable asset that belongs to a company and these days, businesses are trying to get their name or logo on to as many useful, quirky or memorable items as possible in an effort to build their brands and raise awareness of their product or […]
