Branding

You have packed your bags, books your flight and reserved a room in your desired hotel, but you have not chosen a good airport shuttle yet. This is an important consideration. After all, you need to find a means to get you and your fellow travelers to the airport with […]

A lot of manufacturers, as well as candle retailers, are aware of the benefits of providing high quality packaging for their brands. For any new product to stand out in the market, it ought to have good packaging, and the candle boxes are one of them. Candle products, requires special […]

Hilti have a reputation for manufacturing excellent quality tools that are used extensively in the construction industry. Whilst their reputation and performance are undoubted many people think about using them for home based DIY jobs but the price can seem prohibitive. This article explains why Hilti tools are so expensive […]

1. Visual identity The relationship of a business/organization to its audience is known as branding. Brand identity is the way an organization conveys its personality, essence and tone, plus its emotions, experiences and memories. Similarly, visual identity graphic design is the brand identity’s visual elements that function as the face […]

For thirty-seven years, I have studied human behavior. I am fascinated by ideas like how the brain works, how learning occurs, where do people’s beliefs systems come from and, why do we do what we do. Recently several colleagues recommended Daniel Pink’s book Drive. According to the back cover, Pink […]

Albert Einstein, a German-born theoretical physicist, is remembered as one of the greatest physicists of all time. Einstein created the theory of relativity and made important contributions to the theory of quantum mechanics. Below we list examples of his words of wisdom. “A man’s ethical behaviour should be based effectually […]

The only hope: let’s go back to its roots. The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long […]

The persona of a business corporation is incomplete without a nice logo and business stationery. If a business wants to touch the peaks of success in the international market by working on its definitive plans, a business must attain a logo that is in accordance with the business theme and […]