Google Adwords Guide II – Why Use Negative Keywords

Jack Prot

When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher’s […]

Meanings and Importance of Financial Statement Analysis

Jack Prot

All financial statements are essentially historically historical documents. They tell what has happened during a particular period of time. However most users of financial statements are concerned about what will happen in the future. Stockholders are concerned with future earnings and dividends. Creditors are concerned with the company’s future ability […]

How Do You Set Consulting Fees?

Jack Prot

One of the most frequent questions I receive from those who are trying to start or grow their own consulting business is: “How and what do you charge clients for your consulting services?” The ways of billing clients are numerous. There are hourly rates, by-the-job fixed rates, contingency or performance […]

The Benefits of Procurement Training

Jack Prot

Over the past few years, the recognition of procurement training has significantly increased. Current trends in the corporate world have enlarged the status of purchasing departments at most of the institutions. In order to survive in the growing competitive market with nonstop improvement on a daily basis, it is impossible […]

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