A strong employer brand encourages recruitment of quality talent and builds effective employee engagement and employee retention. It requires shaping employee perceptions and behaviours based on the values that will make your organisation successful and aligning employee performance to these values. The term “employer brand” came about during the mid […]
Jack Prot
How Does Learning a Foreign Language Help With Cultural Awareness?
Contrary to popular belief, learning a foreign language is not simply about being able to speak it. It is about understanding and experiencing another culture and society, and, through this, broadening your own perspectives and outlook on the world. Many prospective language learners greatly underestimate what it means to be […]
Forbes Africa – Delivering Information, Ideas and Technologies That Change the World
Started by B. C. Forbes and Walter Drey in 1917, Forbes Africa is published as a biweekly magazine. The original name of the magazine was Forbes: Devoted to Doers and Doings. Its current editor-in-chief is Steve Forbes, and its CEO is Mike Perlis. At the time, B. C. Forbes was […]
The Leadership Formula
“The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office”. Dwight D. Eisenhower. We are all called upon to lead at certain times. We lead in […]
Merits and Demerits of Equity Finance
Equity finance means the owner, own funds and finance. Usually small scale business such as partnerships and sole proprietorships are operated by their owner trough their own finance. Joint stock companies operate on the basis of equity shares, but their management is different from share holders and investors. Merits of […]
Grow Your Internet Marketing Sales And Profits Fast – By Watching Television
Would you like to start coming up with an unlimited amount of ideas for products, sales letters and content for your Internet marketing business? Then there is really only one thing you need to do. And that is to simply constantly expose your mind to lots of different — even […]
Service Consumer Behaviour
There are several information sources about consumer buyer behaviour when it comes to the purchase of a physical product, but the unique characteristics of service products require a different strategy from marketers. The most important characteristic of a service product is its intangibility. Where physical (tangible)products are promoted, customers can […]
Tracking the Changing Fashion Trends With the Current Consumer Consciousness
Fashion is a reflection of person’s changing attitude and values. A personal style statement can become fashion when it is seen and adopted by others. The style should be appealing to be imitated by other public. On the other hand trend is referred to the particular set of product preferences […]