Present day Economic Management Theories & Modest Firms

Jack Prot

The next are some illustrations of modern day monetary management theories formulated on rules regarded as ‘a set of elementary tenets that sort the basis for money theory and choice-earning in finance’ (Emery et al.1991). An attempt would be made to relate the rules powering these principles to tiny businesses’ […]

Deadhead For Prolific Marketing Campaigns

Jack Prot

Some of you are already thinking, “What in the world does the Grateful Dead have to do with my business.” That’s not quite the kind of “Dead Head” I was referring to. Actually, the analogy was regarding the practice of clipping away the spent blooms of some flowers to get […]

The Employee Manual: Mechanism for Avoiding Expensive Employee Disputes

Jack Prot

A company’s employees often are its most valuable resource. Unfortunately, misunderstandings or disputes with employees also can lead to some of a company’s biggest and most expensive headaches. Workers are turning to the courts in growing numbers with such claims as wrongful termination, discriminatory treatment, unsafe working conditions, and harassment. […]

Branding Only Works on Cattle

Jack Prot

In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless. Traditional marketing is focused […]

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