Comparing Traditional and Digital Marketing

Jack Prot

Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other […]

The 3 Roles Social Media Plays in SEO

Jack Prot

SEO is about growing organically, and to develop an effective, organic online marketing plan, it’s important to not only look at SEO, but content marketing and social media, too. The algorithm of SEO is constantly changing. Social content is being consumed at an alarming rate and it is increasing day […]

The Economy Is Not The Stock Market

Jack Prot

Several days ago, the Commerce Department reported that May’s factory orders had increased by a 2.9 percent. This was well covered by ‘the press’, as it was to be a positive influence on ‘the market’ (yes, the quotes are intentional…..you’ll see why). The enthusiasm was understandable – the $394 billion […]

The Benefits of an Exhibition Stand Hire

Jack Prot

So what are the advantages of hiring an exhibition stand for your business? For most businesses, having a solid customer base is the key to creating a money generating enterprise, and quality marketing strategies are the force that makes this possible. While many businesses look at internet marketing, billboard ads, […]

7 Tips to Prevent Identity Theft Online

Jack Prot

There are numerous ways hackers and scammers can capture details that will allow them to assume your identity online. In some cases, the perpetrator steals another person’s identity simply to cause harassment. However, there are also identity thieves whose motivation is stealing as much money as possible from unsuspecting victims. […]

The Do’s and Don’ts of Successful Decision Making

Jack Prot

Decision-making always involves an element of risk. There is the possibility that a decision can end up being the wrong course of action. However by following some steps and avoiding others, successful decision making can be approached with more confidence and be more easily achieved. The “Do’s” of successful decision-making […]

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