Is Plagiarism Prevalent and Is There a Way to Prevent It?

Jack Prot

The issue of plagiarising is not new. Neither is it restricted to the creative people belonging to the film and advertising industry who blatantly copy ideas under the garb of inspiration or ignorance. This practice of stealing someone else’s ideas is rampant in other industries as well, may be in […]

Measuring Leadership Effectiveness

Jack Prot

It’s easy to get caught up in leadership skills and development. Plus, when things are going well, it’s even easier to ignore any measurements that tell you how effective the leadership really is in your organization. There are numerous ways to measure effectiveness, but all of these analytics occur in […]

Outdoor Advertising With Banners and Billboards

Jack Prot

Banner advertising is generally viewed as an effective means of advertising outdoors. It is often used for grand openings and special promotions, as well as for holiday sales. Banner advertising is seen as an alternative to more rigid signs, which are harder to install and change. Banners are usually printed […]

The Advantages and Limitations of Using Aerial Billboards

Jack Prot

Like any advertising medium, aerial billboards have their own unique set of advantages and disadvantages. Comparatively speaking though, they’re more cost-effective compared to TV, radio, print and internet marketing exposures. According to studies, at least 88% of the audience is bound to notice and remember aerial billboards flying by. 79% […]

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