Marketing strategy: Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company. Marketing strategy is […]
Net Asset Value & Tangible Net Asset Value
The Net Asset Value (or “NAV”) of a company is the residual interest in its assets are all its liabilities have been deducted. In other words, the NAV is the company’s equity and is viewed as a buffer against which the company’s market cap should rarely drop below. “NAV” or […]
The Super Eagles of Nigeria Break the World Cup Jinx
Nigeria broke the World Cup jinx in 1994, when she finally qualified for the biggest footballing event on planet earth. This was after several futile attempts, by the then Green Eagles to grab the elusive ticket. The closest attempt was in 1978, when an unfortunate own goal by defender Godwin […]
User Experience Design Must Involve Users Through Design Research
Creating a fantastic user experience not only depends on design elements, but also user perception, user requirements, and overall user expectation. Despite the high degree of user involvement in making a user experience (UX) noteworthy and delightful, many organizations ignore user involvement in the UX designing. User Experience from User’s […]
E-Mail Marketing For Tennis Clubs
No, email marketing is not dead! And I am going to show you why in just a moment. In fact. All businesses and tennis clubs should be using this powerful method to market, grow and stay in touch with their client or members. The best part is the ROI. It […]
Mahjong Solitaire Strategy For Beginners
Based on how simple the rules are, you would assume that mahjong solitaire would be an easy game to play. Just remove matching tiles, as long as the matching tiles aren’t blocked by any another tiles. Of course, it’s not that simple. If you’ve just started playing mahjong solitaire you […]
Telemarketing For Beginners
Telemarketing is a direct marketing strategy to help network sales associates and potential clients, your business with other businesses, etc. Though this kind of marketing faces some resistance, there are methods to establish and maintain clients by use of telemarketing. Furthermore, you do not want consumers seeking your product or […]
Key Features of CRM (Customer Relationship Management)
CRM (Customer Relationship Management) CRM (Customer Relationship management) is all about the theory used by companies to administer and manage their customers, partners, vendors and other stakeholders efficiently. Features of CRM CRM is made up of three key features, which are Operational CRM, Collaborative CRM and Analytical CRM. Collaborative CRM […]