Branding Only Works on Cattle

Jack Prot

In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless. Traditional marketing is focused […]

Leadership Through Accountability – The 5 Essentials

Jack Prot

So many workplace issues, from employee job performance and engagement, to driving business results, customer loyalty, and profitability could be easily resolved if more managers engaged in holding themselves and their team accountable.  Accountability for some seems to be a bad word that leads to low worker morale. Some see […]

Accounting and Assignment Assist

Jack Prot

Accounting or normally regarded as the “language of organization” is the systematic way of recording, reporting and studying economical transactions and business’ details. The recorded info is then utilized by people who consider the fiscal well being and an organization’s condition. Accounting is regarded as one particular of the foundations […]

Selecting the Right Entity For Your New Business

Jack Prot

In the rush to embark on a new entrepreneurial adventure, people often overlook the importance of taking the time to select the proper entity in which to structure their business. Selecting the proper entity has both tax and non-tax implications that require every business owner to engage in proper planning […]

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