Countless change agents and other organizational interventionists fail to achieve desired results because they ignore or are unaware of the need to closely align change strategy with organizational personality. Durk I. Jager, former CEO of Procter & Gamble Co., was clear about his goals when he took office in 1999: […]
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Small Businesses – Measuring Business Performance From The Customer Perspective
Measuring your business performance from the customer perspective is a must for any business, regardless of its size. It will pay small business owners to become intimately familiar with the Key Performance Indicators used to measure, monitor and provide the actionable insights needed to readily adapt your business to the […]
Book Review – Economical Peace Revisited
Dave Ramsey’s very last significant e book, “The Complete Dollars Makeover”, has been a best seller for quite a few several years. It is his best book right now. Also, it is 1 of the very best reserve on private finance out there. Prior to that guide, the guide, “Financial […]
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Is Target Marketing Ethical?
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job. In the last 30 years though, marketers have begun […]
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