She woke me up from a deep, sound sleep around midnight, looked straight into my eyes, pointed a finger at me sharply and exclaimed I HATE YOU! In a moment, she lay back in bed, closed her eyes and either slept off or pretended to be. I ponder and wonder […]
Definitions of Marketing Communications
Marketing communication (MC) is the only way for businesses to move products, services, and ideas from manufacturers to end-users. It makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles. The types of MC include advertising, […]
Hotel Financial Control – Improved Hotel P&L Structure Based on New Revenues and Costs
The Hotel Financial Control function generally analyses the Hotel activity through a standard P&L reclassification that identifies four main departments that represent the main business area of the Hotel: Rooms Revenues, Food & Beverages, Telephone and Other Income. Rooms and F&B are the main drivers of value, while the other […]
Ethics and Decision Making in Education
When making ethical decisions in education consequensalism is often applied to the kinds of guides to action based theory of relativism. Philosophers and ethicists use the term teleogy, from Greek word telos, meaning end ( Beckner 2004 ). Consequentialism The term was first used for (1) a theory concerning responsibility, […]
Media in the Twenties
The nineteen twenties saw the start of some of our most treasured traditions — like over-the-counter medicine, radio and billboard advertising. Here’s one of many burlesque songs sung to me by my mother which typifies the popular attitude toward the topics of the day. The Billboard Song As I was […]
What Is Turn-Key Construction – Why It’s a Great Way to Build a Home
When a customer is looking for a stress-free way to build their new home, they will want to hire a contractor that offers “turn-key construction” to build their home & take care of all of the details. The customers responsibilities include: Procuring financing, finding the right property, choosing a floor […]
Mass Music Promotion on a Shoestring
Music Promotion pure and simple is a numbers game. It’s just like the promotion of any business service and or product. The trick is mass promotion. When I say mass promotion, I’m talking about the ability to submit your music to hundreds even a thousand different sources. Sources include Ezines, […]
Social Media and PPC – Effective Marketing
Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a […]