The first stage of the sales process is to make sure you are speaking to a buying client. There are methods to convert a non-buying client into a buying client. There are also ways to speak to a non-buying client to increase the odds that he or she will become […]
Sales
Breaking Through the Barriers – 6 Steps to Personal Change
Change is one of those things we all have to live with. “Change is the law of life and those who look only to the past or the present are certain to miss the future,” Irving Janus. I grew up as the oldest of eight in Philadelphia. My mother and […]
Customer Relationship Marketing in the CRM Realm
In the CRM space I work in, the middle market, CRM does not mean Customer Relationship Marketing. In fact, marketing is more often than not the forgotten child. Having worked primarily in the middle market, I’ve not been as exposed to well defined marketing machines. But, when I have, they […]
Throwing Side Arm As A Pitcher
Pitchers who throw side armed, referred to as sidewinders, are not that common, especially in the Big Leagues, so we seem to never discuss pitching side armed, but perhaps we should. There is an abundance of scientific proof regarding the tremendous strain on the shoulder, elbow and wrist, pitching with […]
6 Essential Tasks For Business Users With Sharepoint, And 12 Tools To Help Them With Those
Microsoft SharePoint may have been developed to help you manage mountains of data, but the real strength of the product lies in its flexibility and support for add-ons. There are hundreds of add-ons available for pretty much every version of SharePoint, which enhance its existing functions and even offer new […]
A Tale of Two Lumberjacks
I see people spinning their wheels all the time getting nowhere. They see the next bright shiny object and off they go, once again. The worst is when you see someone who can’t keep focused on their goals. It usually means they don’t have one. It pretty simple to realize […]
Promotion Burnout
With the face of publishing changing, many authors are finding themselves having to hustle to get their own promotions for their books on the roll. One of the main complaints is burnout. Lot’s of work to do, but only a few (sometimes just the author) to do it. WHAT LEADS […]
Free Publicity – 5 Easy Ways to Promote Your Business
As a Guerrilla Marketing Coach, I’m a strong believer in implementing free or low cost strategies to publicize your business. As a start-up, with cash flow being slow or non-existent, it’s imperative to find ways where you can gain visibility without spending a lot of money. These tips and tricks […]