Branding

Positioning is the place that you occupy in the minds of your daycare customers. Positioning statement acts as a compass or map, helping you to lead your daycare customers to come to that conclusion through your branding and marketing efforts. A good positioning statement lets people know about your daycare […]

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally […]

Has a guy with a bad reputation asked you out? Are you bothered by what other people say about him? Should you be affected by his “past”? If you have been asked out by a guy with such a reputation with girls and are bothered by the things that others […]

Paper shopping bags are the answer to the consumers’ search for an eco-friendly approach to shopping. Similarly, they are an ideal choice for businesses that want to respond to the growing need for a more proactive stand for environmental conservation, without sacrificing quality and service. The shopping bags only celebrated […]

Remember the days of walking into a medical professional’s office, signing in, seeing all the people waiting ahead of you and realizing you’d be there for a long time before seeing the doctor? I can imagine all the thoughts that crossed your mind but I’m sure one wasn’t that the […]

If websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as […]

It is important to understand a people’s world view in order to administer to them effectively. What do we mean by world view? World view is defined as the “outlook upon the universe that is characteristic of a people. It is the picture the members of a society have of […]

This is probably the most insightful quote I read from Dr. Phil McGraw’s MySpace Blog. First time I read it, I knew it was me! Ask me if I’m feeling guilty about this quote and I will answer YES. There are loads of situation in my life when I feel […]