Branding

I had watched several of the Oprah Winfrey’s shows before but one of the breakthrough moments in my life happened as I watched Gary Zukav’s first appearance on the show. If I remember those times, which was a few years ago, I was glued to the television set during his […]

Breakthroughs in technology have transformed the day-to-day existence, activities, and workload of every human being across the world. This happens because nowadays most of the people rely heavily on state-of-the-art tools and they may not survive a day without utilizing “high-tech” gadgets like mobile phone, computer, tablet, laptop, and the […]

Image is everything… no matter how small or large your company is. The reputation of your business determines the present and future value of the goods and services that you provide. A number of factors are considered in order for the public and potential consumers to have a positive perception […]

You have signed on the dotted line and are now a part of a huge multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? Every other distributor in your company has those same exact tools as you […]

When companies or individuals fall prey to unfair competitors, irate ex-employees or disgruntled customers, then a SERM becomes critical in the economic survival of a business. Firms like SERMs are crucial in maintaining, and in some cases salvaging and restoring companies or person’s reputation and good name. Online searches are […]

Positioning is the place that you occupy in the minds of your daycare customers. Positioning statement acts as a compass or map, helping you to lead your daycare customers to come to that conclusion through your branding and marketing efforts. A good positioning statement lets people know about your daycare […]

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally […]

Has a guy with a bad reputation asked you out? Are you bothered by what other people say about him? Should you be affected by his “past”? If you have been asked out by a guy with such a reputation with girls and are bothered by the things that others […]