Walmart Failed Facebook Social Marketing Campaign

Jack Prot

Wal-Mart o Focus excessively on their marketing message o Restricted comments and feedback to “Wall Posts” and heavily moderated them o Stray from its core brand value of deep discounts to give fashion/style/taste advice to Facebook Users o 2,000 members participated in their quiz Target o Open a discussion board […]

Social Bookmarking: A Paradigm Shift

Jack Prot

The worldwide web has become a fathomless ocean of information available at the tip of your fingertips, where ignorance has no excuse. Access to seamless knowledge is easy, but retrieval of information relevant to a certain purpose can put your patience to a test. Where exactly do you start? In […]

Why Do People Think Email Marketing Is a Good Idea?

Jack Prot

If you’re investing time and money in digital marketing for your business, you might have heard about how email marketing can serve your business. Email marketing is commonly regarded as one of the most effective tools for promoting your brand to potential customers, even outperforming other strategies such as social […]

Fashion Marketing Planning

Jack Prot

What’s in a fashion marketing campaign?   This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix. […]

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