Four Rules for Effective Advertising

Jack Prot

Advertising Is A Must While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your […]

How to Make Email Marketing Work

Jack Prot

Email marketing is one of the most important and effective forms of marketing to ever be invented. The conversion rate for appropriate email approaches 4 to 7% over time. That’s because a new client needs to see a brand 7 to 8 times before they trust it enough to buy […]

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