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A piece of writing is only useful when it is easily understandable by the average reasonable person. This is the purpose of technical writing – to make written material about otherwise complex fields such as science and technology more accessible and easier to understand. Technical writing is synonymous with effective […]

Creating a blog and posting on it is not the end of everything. You need to popularize and promote it for garnering traffic on it. Whatever you post after working so hard, you need response from the audience in the form of comments and shares. Here are few ways in […]

The rise in attending conferences online might be our next new normal. Besides it being economically beneficial, these digital events offer more time (before and after) for participants to connect. Whether you are hosting or attending a virtual networking conference, be prepared to make the most of your desired connections. […]

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. […]

I was tempted to choose “harmony” for this installment of my alphabet. However, a brief moment of reflection convinced me instead to favor this Navaho term which, while encompassing and often explained as harmony, delivers so much more than that when you plumb the true depth of its meaning. Hozho […]

Stakeholders come in two forms; internal and external. They are your organization’s vendors, suppliers, customers/clients, contractors, and employees. Each stakeholder has a genuine interest in ensuring the success of the organization and by knowing and understanding that fact, the organization then not only has a duty but a responsibility to […]

Location based mobile marketing is the latest innovation in marketing strategies designed to change the way businesses will interact with their customers. It is basically a social media marketing technique that focuses on providing coupons, discounts, promotions and special deals to customers on mobile devices. The main thrust of this […]

A bad review in a newspaper can be devastating enough for small businesses and restaurants, but if you add online reviews, a review anyone can place to the mix you nearly triple the damage caused to a business’ digital marketing. These consumer-oriented review websites also come up in search engine’s […]