Deadhead For Prolific Marketing Campaigns

Jack Prot

Some of you are already thinking, “What in the world does the Grateful Dead have to do with my business.” That’s not quite the kind of “Dead Head” I was referring to. Actually, the analogy was regarding the practice of clipping away the spent blooms of some flowers to get […]

The Employee Manual: Mechanism for Avoiding Expensive Employee Disputes

Jack Prot

A company’s employees often are its most valuable resource. Unfortunately, misunderstandings or disputes with employees also can lead to some of a company’s biggest and most expensive headaches. Workers are turning to the courts in growing numbers with such claims as wrongful termination, discriminatory treatment, unsafe working conditions, and harassment. […]

Branding Only Works on Cattle

Jack Prot

In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless. Traditional marketing is focused […]

Leadership Through Accountability – The 5 Essentials

Jack Prot

So many workplace issues, from employee job performance and engagement, to driving business results, customer loyalty, and profitability could be easily resolved if more managers engaged in holding themselves and their team accountable.  Accountability for some seems to be a bad word that leads to low worker morale. Some see […]

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