Measuring Leadership Effectiveness

Jack Prot

It’s easy to get caught up in leadership skills and development. Plus, when things are going well, it’s even easier to ignore any measurements that tell you how effective the leadership really is in your organization. There are numerous ways to measure effectiveness, but all of these analytics occur in […]

Outdoor Advertising With Banners and Billboards

Jack Prot

Banner advertising is generally viewed as an effective means of advertising outdoors. It is often used for grand openings and special promotions, as well as for holiday sales. Banner advertising is seen as an alternative to more rigid signs, which are harder to install and change. Banners are usually printed […]

The Advantages and Limitations of Using Aerial Billboards

Jack Prot

Like any advertising medium, aerial billboards have their own unique set of advantages and disadvantages. Comparatively speaking though, they’re more cost-effective compared to TV, radio, print and internet marketing exposures. According to studies, at least 88% of the audience is bound to notice and remember aerial billboards flying by. 79% […]

What Investors Should Know About TIC

Jack Prot

Lorain is a Dentist with $900K in cash to invest in commercial real estate. She has been looking for a commercial property in the Bay Area for the last 2 years. There are few commercial properties in the $1M – $3M range for sale in the Bay Area. And if […]

Content Marketing: Adopting the Publisher Mindset

Jack Prot

The Vision To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use […]

Human Resource Management – All About HRM

Jack Prot

Human Resource Management (HRM) is the branch of management that concerns itself with the management of an organization’s most vital resources – the people who individually and collectively contribute to the organization’s growth and development. Earlier referred to as “personnel management”, HRM basically deals with staffing, developing the capabilities of […]

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