Brand Equity – Assets and Liabilities

Jack Prot

Brand equity has been defined as a set of brand assets and liabilities linked to a brand, its name, and its symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. If the brand’s name or symbol […]

Blog Commenting Benefits and Recommendations

Jack Prot

Have you ever wondered why some blogs have the option to comment and include name, email and URL? Probably you might not have thought of it. A lot of internet marketers make out time to just search for blogs relating to their niche to leave relevant comments on them or […]

Finding High Return Online Investment Options

Jack Prot

If you are looking for the best high return online investment you need to thoroughly investigate all of your options. When building a portfolio, you need to make sure that you have plenty of high return investments to ensure that you make the most revenue. For those who do not […]

The Video Sales Letter

Jack Prot

The sales letter is alive and well. The sales letter is dead. Which statement best describes your view? If you are still using plain text to monetize traffic, then most likely you are contemplating the sales letter is chronically ill. If you are utilizing compact video strategies (video isotopes) to […]

Strategy Lessons From Apollo 13

Jack Prot

Here are three lessons from the Apollo 13 mission that you can use to improve your strategic plan. If you’ve seen the movie Apollo 13, you might remember that early in the crisis, Gene Kranz, the flight director, gives assignments to his engineers.  He cautions them to rely on data, telling […]

Digital Marketing Training Course

Jack Prot

Along with the evolving technology of the marketing department, the activities in the digital world have gained momentum and it is revealed that there must be a staff member in the company or a freelancer to work with the title of “Digital Expert”. This course ensures that trainees can master […]

Investment Options and Investment Strategies

Jack Prot

There are a large and varied range of investment products, a suitable investment portfolio can be created that will offer the possibility of good returns without excess risk. For the slightly more adventurous investor willing to take a risk for the chance of a higher return, the investment market has […]

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