Commercial copywriting is a lot different from writing poetry and musings. It’s targeted and expects a definite outcome from the reader. In fact, its actual worth is judged by these outcomes. I’ve been doing commercial writing for more than ten years and I still love it. But sometimes, the brief […]
Jack Prot
10 Great Webinar Tips
Great webinars generate qualified sales leads. They take planning, practice and consistent follow through. Here are 10 tips that are sure to work for you. Plan, Plan, Plan – Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics and follow through. Timing is […]
What Can You Get From Accounting Courses and Payroll Training?
Have you always been a numbers person? Are you obsessed with the business world? Now is a good time to turn your natural interests and talents into a fulfilling, long-lasting career in accounting and payroll administration. In Canada, one and a half million employers who count on payroll professionals to […]
Network Marketing Like A Kingfisher
The Kingfisher is an amazing bird. It goes and dives in the water to catch fish. He is the king of the river, and catches all the fish he needs. I was amazed when I was at a stream feeding the birds in the river recently and the great likeness […]
Decoding The DNA Of The Brand
In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, […]
4 Keys For Developing Your Leadership TEAM
It may be the primary rule of leading that no one can ever lead in a vacuum, or entirely by himself. Even though it might appear, at times, that it would be easier to just do it yourself, the effective and true leader realizes that he needs to involve others, […]
8 PR Tips For Conducting Business Globally
These mistakes may be innocent enough, but can carry substantial, financial repercussions and unintended brand erosion. Understanding cultural differences from both a business POV and a social POV is paramount to succeeding in global waters. If you are new to the challenge of pursuing business in foreign territories please be […]
Rich Dad, Poor Dad Book Review
Robert Kiyosaki’s best selling book Rich Dad, Poor Dad has been read by millions worldwide. If you haven’t read this book then your missing out. Robert Kiyosaki had a rich dad and a poor dad, the poor dad had a stable job but didn’t manage money well and therefore was […]