Building Snapchat Following the Smart Way

Jack Prot

Hearing about Snapchat may not be new to you. What you might not be aware of is its being a part of the mix in marketing. This fact is something you should not ignore as it can help you in building the online presence that you have always been coveting. […]

Marketing Mix – Top 4 Promotion Mix Tactics

Jack Prot

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the […]

A Winning Strategy For Mexican Train Dominoes

Jack Prot

I know that Mexican Train is a friendly game, often played with family and friends, and that winning is not critical or terribly important. What is important is the social aspect of the game: talking, laughing, and having fun. Having said that, I also know that there are people out […]

Where Is Microsoft Excel Used?

Jack Prot

Whether you work at an accounting firm, a marketing company, an auto dealership, a school attendance office, a manufacturing plant’s human resources department, or an office associated with city, county, state or federal government, chances are, you’ll be called upon to use and learn Excel. Just about every workplace has […]

When You Should Change Your Digital Marketing Strategy

Jack Prot

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It’s simply because they are not willing to adapt to the ever-changing […]

A Brief History of JanSport

Jack Prot

In the 1960’s, Skip Lowell and Murray Pletz, both self professed hippies and hikers, had an idea. Pletz had entered a competition sponsored by Alcoa Aluminum. He had created a lightweight, comfortable frame for a backpack. Pletz won the competition and with the earnings the two men would set out […]

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