Professional Development – Pros and Cons for the Employer

Jack Prot

From an employee point of view professional development is about further learning to lengthen and enhance your career skill set. For an employer professional development is about ensuring employees have the knowledge and enthusiasm to do their job in the best possible way. Companies and individuals benefit from professional development […]

Superior Marketing Usually Trumps Superior Product

Jack Prot

The largest selling mouthwash brand in the world is Proctor& Gamble’s Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households that do not utilize one […]

Successful Career Planning in the Hospitality Industry

Jack Prot

The economy is expected to continue creating jobs for workers at all levels of education and training. Occupations that require a post secondary award (an associate’s degree) are estimated to have faster growth rates than occupations requiring less education or training. According to the Ministry of Tourism, Foreign Tourist Arrivals […]

5 Benefits of Having a Walkathon for Your Fundraiser

Jack Prot

Walkathons remain effective fundraising options for nonprofits because of the numerous opportunities that accompany the events. These are beside the primary objective of raising funds. They include short-term and long-term benefits and opportunities for the organization and the donors and sponsors. The extended benefits to the sponsors and donor make […]

Roadmap to Achieving Sustaining Development in Nigeria

Jack Prot

The ancient and mystical order of The Rosicrucian Order, (AMORC), has identify some critical factors that are indices to achieving sustainable national development in Nigeria. This is coming at a point in time when the country, with an estimated population of 203 million people, led by Muhammed Buhari, is facing […]

Marketing Research & Elements of Marketing Research

Jack Prot

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”. Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some […]

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