There are several information sources about consumer buyer behaviour when it comes to the purchase of a physical product, but the unique characteristics of service products require a different strategy from marketers. The most important characteristic of a service product is its intangibility. Where physical (tangible)products are promoted, customers can […]
Year: 2025
Tracking the Changing Fashion Trends With the Current Consumer Consciousness
Fashion is a reflection of person’s changing attitude and values. A personal style statement can become fashion when it is seen and adopted by others. The style should be appealing to be imitated by other public. On the other hand trend is referred to the particular set of product preferences […]
Google Adwords Guide II – Why Use Negative Keywords
When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher’s […]
Using the Marketing Mix Strategy to Market Your Product
When developing a new product or promoting a new business, the advertising strategy used is one of the earliest and most important decisions you’ll need to make. The marketing mix strategy is a used by many. This plan is a good starting point for anyone in business. The marketing mix […]
Buying Property in Bulgaria : How to Avoid Making A Bad Investment
Where is it possible to buy a property on your credit card? Bulgaria, of course! With thousands of potential property buyers seduced by Bulgaria’s bargain property prices, the temptation is to think that making a solid return is a no-brainer! Searching the Internet, dozens of articles and property websites boast […]
Meanings and Importance of Financial Statement Analysis
All financial statements are essentially historically historical documents. They tell what has happened during a particular period of time. However most users of financial statements are concerned about what will happen in the future. Stockholders are concerned with future earnings and dividends. Creditors are concerned with the company’s future ability […]
Brand New Doctor Analogy For MLM Network Marketing Prospecting
This is the story of a brand new Doctor, Brian. He just graduated from the Medical School. I will be using this analogy to unfold 2 big mistakes that most MLM network marketers make. This gentleman is originally from Houston Texas but he went to medical school in New Jersey; […]
How Do You Set Consulting Fees?
One of the most frequent questions I receive from those who are trying to start or grow their own consulting business is: “How and what do you charge clients for your consulting services?” The ways of billing clients are numerous. There are hourly rates, by-the-job fixed rates, contingency or performance […]