Madam, The Ribbon is Free

Jack Prot

A rich American lady visits the most famous hat maker in Paris. She sees an exquisite, long ribbon and immediately falls in love with it. The hat maker takes the ribbon in his hands, does a few twists with it and creates a stunning hat. Brilliant! The lady grabs it […]

What Does An ERP Functional Consultant Do? Role of ERP Consultants

Jack Prot

ERP stands for Enterprise Resource Planning and an ERP functional consultant has many responsibilities. The consultant has to match the requirements of the client while implementing the modules. The ERP functional consultant should be able to improve the business process instead of customizing the ERP system to the existing business […]

Workforce Development is More Than Just Training

Jack Prot

“Why should I train employees for my competitors? They’ll just leave after I invest in their training. I’m smarter than that: I focus on hiring people who are already trained for what we need!” I am sure my jaw hit the table when I heard that executive’s view of training […]

Basic Principles of Brochure Design

Jack Prot

Sales don’t just happen. Research in decision science reveals that customers go through three stages of a purchasing process: 1) knowing your products or services, 2) collecting information and comparing products, and 3) finally making a choice for purchase. Brochure is one of the most important marketing vehicles that convert […]

Sales CRM Software: An Introduction

Jack Prot

In today’s highly competitive business scenario, both marketing and sales have come to be recognized and officially acknowledged as line functions in any business setup. The rapid advent of technology, particularly in information technology, moreover, has led to the development and of specialized sales CRM software. This can be defined […]

Good PPC Plans Are a Prerequisite to Getting Good ROI

Jack Prot

With increasing competition in digital marketing, the race to get a good search engine ranking is now red hot. Websites may not be able to maintain good search engine ranking in-spite of scrupulously adhering to all the facets of search engine optimization. Moreover, search engine optimization demands continuous monitoring and […]

Measuring the Results of Your Direct Mail Campaign

Jack Prot

You have found a knowledgeable, experienced list broker. With their help you have selected optimal direct mailing list based on your ideal target audience. You have decided on the perfect design for you mail piece and you’re now ready to go. But wait, how are you going to track your […]

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