I had a true AHA! moment last week that an organizing principle can sometimes confuse learners. For years, when I have taught trainers how to create specific, observable and measurable learning objectives, I’ve shown them the final product first. As a matter of fact, I’ve shown them several final products. […]
Year: 2024
Creating a Paycheck for Retirement – A Series on Retirement Income Planning
Whatever your retirement dreams, they can still be made a reality. It just depends on how you plan and manage your resources. On any journey it helps to have an idea where you’re going, how you plan to travel and what you want to do when you get there. If […]
Private Equity 100 Day Plans Vs Strategic Plans
Most private equity firms give at least lip service to some version of a 100-Day Plan upon closing the investment transaction in a new portfolio company. Given the laundry list of post-close action items, the effort makes sense. Even so, does the 100-Day Plan actually create value? Not likely. However, […]
Choosing the Right Marketing Agency
It wasn’t until I started my own company that I realized the importance of spending my money with other local companies that are doing the same exact thing I am doing – surviving on my own income. If I can give my money to a local restaurant or small apparel […]
Internships – Who Benefits More, Intern or Company?
Of all the requests we receive, the only type which exceeds those seeking employment are those seeking internships. Both types spring from youthful exuberance about the work we show on our website and an eagerness to participate in the career of their dreams. Marketing is probably one of the most […]
Integrative Business Planning – Managing Complexity
Introduction Business Planning is normally done when a business plan is needed for financing purposes or to use as a guideline on running and growing a business (as a start-up or for the next time frame). Many crucial features of a business need to be addressed and balanced in this […]
Getting Your Marketing Mix Right
To effectively promote your products, you must make sure you have a right marketing mix promotion. To get the right marketing mix, you must have a good understanding of the fundamentals. The marketing mix is make up of 4 Ps. The Product, the price, the place and the promotion. Get […]
How to Become the Best Salesperson in Your Industry
Sales is that single business practice that if done effectively will sky rocket any company to success. Unfortunately, 85% of businesses are not as good as they need to be in generating sales, which is why we have the staggering failure rate we do in small business. Sales can be […]