Buying a Greyhound Laser – Important Things to Consider

Jack Prot

With the ever increasing demands placed on greyhounds, these animals can suffer injuries resulting in them being sidelined off the track for extended periods of time. Laser therapy allows owners and trainers to successfully manager their greyhound’s injuries. Whether it be a strained muscle or tendon, a laser provides the […]

Best Digital Marketing Tools in 2018

Jack Prot

Almost all digital marketers usually practice of having at any given point of time the numerous balls. They keep on the creation of strategies, successively running campaigns, and at the same time managing important communication channels. Fortunately, there are plenty of the digital marketing tools available online for making the […]

Managing a “Dangerous Opportunity” Project

Jack Prot

I call projects like this “a dangerous opportunity”. I inherited a troubled initiative, which not only did not know what they were really trying to deliver, but they were delivering badly. My client contact was under severe pressure from the parent company to fall in line and develop a multifunctional […]

CRM 101: Customer Relationship Management for Beginners

Jack Prot

Customer Relationship Management, abbreviated “CRM,” is the term for a business strategy that is designed to improve customer service. CRM is also designed to increase customer satisfaction and gain new customers, thus increasing a business’ revenue. CRM is a term that can be applied to software and an entire business […]

Marketing Planning – Don’t Do SWOT

Jack Prot

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. A Google search for “SWOT” and “planning” turned up almost 93,000 hits (August 2004), most all of which laud the use of SWOT. Some students have said that it is the most important thing they learned […]

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