Introduction to Bulk SMS

Jack Prot

Bulk SMS means sending quick and short messages to a large number of people. The number may vary from hundreds to thousands. The same message is sent to all recipients contained in a list. This service is frequently used for sales promotion and for advertising products and services. For instance, you could inform people of a forthcoming event, like a concert or the launching of a new gadget. However, generally these messages are forwarded to consumers who volunteered to be among the list of clients of any business or company. Voluntary messages may irritate prospective client and could be interpreted as harassment.

The purpose of sending SMS in bulk is to inform people of the local events like musical concerts, movies, club opening and sales announced by prominent stores in the local area, allowing those interested to attend the event. Any business wishing to promote its products or services need to compile a list of telephone numbers of its prospects and clients, and forward that list to a provider of bulk SMS service, who types the suggested message. The message is then sent to all the people whose telephone number is contained in the list. When receiving the message, the may respond to it, if so required, or just make a note of it and discard it subsequently.

The service providers generally charge on monthly basis. Most businesses consider that fee as an expense towards advertising, saving them the bother of sending hundreds of messages on their own. It also saves them of the expense of investing in proprietary software designed for sending SMS messages in bulk.

Cost effectiveness

Compared to other available options for sending messages to prospects or already existing clients, bulk SMS service works out to be very affordable. Imagine the expense of making telephone calls to hundreds of people and the time it would take doing the needful. Then, you can’t be sure if the called party will receive your call and thus get informed of the forthcoming event. So, you save a lot of man hours and also the expense of making calls. By making use of the services of a provider of bulk SMS, you can send your message to clients even if they happen to be in different parts of the world. Well, calling people on phone could be more successful than sending SMS, especially when you are looking for new clients, but recipients would find an SMS to be less intrusive and not so time-consuming too. The most helpful feature of an SMS is that the message gets recorded in the telephone of the receivers, allowing them to go through it at their convenience.

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