Advertising

The concept of teaching a man to fish and you feed him for a lifetime has gone by the wayside with CopyNProfit which simply gives you the fish. Their website boast that it is “so easy a baby could do it”. They claim to have a number of affiliate marketing […]

Digital Marketing can be used by startups to explore new techniques and also by individual to broaden their business. While creating a new effective campaign, we have to build strategies and by analyzing the performance we can improve them for better conversions. In this guide we’ll look at some of […]

Whatever form it may take, whether it is an ad, or a YouTube video, or a commercial with original promotional content, effective video marketing can do wonders for a business in any industry. Any business, be it a large corporation or a small company, can use digital videos to boost […]

If you only read one page in Confessions of an Advertising Man then make sure it’s page 86; there you’ll find Ogilvy’s Rule 11 on being a good client: “Test Everthing”. Of course, all of Chapter Four on “How to Be a Good Client” is written for the owner of […]

Marketing your business is the biggest factor which can determine the success or failure of your business. It really doesn’t matter if you are just selling office supplies or you are running a multi-billion company; if you get the process right, you will prosper — there is no doubt about […]

A book marketing plan is a critical component to success as a published author. Yet many authors tend to skimp on taking the time to put one together. For one, they may feel that putting together a marketing plan for their book is time-consuming. Or, they may simply find the […]

Catchy taglines are everywhere in advertising. Whether they rhyme, or they inspire, or they create a memorable image, taglines are something every advertising agency works hard to craft. How many of us know, “Like a good neighbor” or “Just do it”? While you might not create a slogan as memorable […]

In the never-ending quest to make money online, every website owner wants to get traffic to their website fast. The main problem they face: finding traffic that converts into buyers without breaking their bank. In their haste to get the traffic they need, many website operators start throwing money at […]