Advertising

In today’s technology-driven society, electronics stores don’t always have to do much marketing. There are enough “techies,” or technology fanatics, around to keep these stores in business, not to mention that technology is ever-changing and new products are released often. Nevertheless, every business has a slow season or two, so […]

The Pink Hair Myth, that’s what my friend Penny calls it. It’s the common but erroneous thinking that to be creative one must be blatantly artistic looking. Of course it’s more than pink hair, it can be a lifestyle, you know, wild hair, crazy clothes, clove cigarettes, etc. The trappings […]

Businesses situated in Scotland can obtain excellent services from an online marketing company. Whether your business is situated in Scotland or anywhere in the UK however, acquiring Internet solutions from a marketing company will help your business scale better heights. Marketing an online business needs expert knowledge and reliable experience. […]

Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer. In this article we look at […]

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.  Part A   ‘Marketing merely reflects the needs and wants of customers.’ We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore […]

When social media first emerged on the scene, it was underestimated by many brands. It’s not ’til now we’re seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from […]

Google updates its algorithms quite often. In fact, if we visit Google’s algorithm update history, it is easy to note they roll out new updates multiple times a month, and several times a year. Some updates include simple changes in the aesthetics of the search results page, whereas others include […]

Today, let’s talk about selling, and I want to avoid the “long form copy versus short form copy” issue. Because length is irrelevant here. What’s important is what you’re saying, not how much you’re saying. And the reality is, when you’re trying to sell something — regardless of WHAT you’re […]