Advertising

In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless. Traditional marketing is focused […]

I am, from time to time, asked to troubleshoot why someone’s content marketing campaign has not been the success they had hoped for. Almost always, the cause of the problem falls within the scope of one of the following reasons. Here, in reverse order, are my top five reasons why […]

Sorry, but the ugly truth is I don’t know anybody who wants to sit through a two hour photo presentation of your last vacation. They may have an interest in hearing about and seeing a few photos, but not an ongoing narration of every detail with photos for each one. […]

Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job. In the last 30 years though, marketers have begun […]

How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort. For instance, as a small business owner, it […]

Fb. All the great little ones are undertaking it. Are you? For advertisers, it’s a hard marketplace to pass up. So many persons in one location at just one time. Entrepreneurs see one thing like this and it truly is as if their dreams have appear correct. It’s bought that […]

Businesses are finally catching on! The need to move online has finally been taking seriously. Companies are moving to the internet quite rapidly and those who haven’t yet are definitely intending to. A 2010 spending report that compared  different trends from US and UK companies provided some great proof that […]

Men and women simply click on your online advert to get the information. If you have the exact messaging on your landing site, that is made use of with these end users then this approach is, the achievement or breakdown of a “match your landing page to your advertisements” transfer […]