How Does Marketing Create and Satisfy Consumer Needs?

Jack Prot

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.  Part A   ‘Marketing merely reflects the needs and wants of customers.’ We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore […]

Tips to Help Improve Your Social Media Marketing

Jack Prot

When social media first emerged on the scene, it was underestimated by many brands. It’s not ’til now we’re seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from […]

How Google Updates Affect Your SEO Campaign

Jack Prot

Google updates its algorithms quite often. In fact, if we visit Google’s algorithm update history, it is easy to note they roll out new updates multiple times a month, and several times a year. Some updates include simple changes in the aesthetics of the search results page, whereas others include […]

Is Network Marketing the New J-O-B?

Jack Prot

First, let me say that I LOVE network marketing and am involved in several companies myself. Plus, it doesn’t hurt that network marketing is fully endorsed by the financial powerhouses Donald Trump and Robert Kiyosaki in their book “Why We Want You to Be Rich.” This article is meant to […]

Mobile Friendly Insurance Agency Website Checklist

Jack Prot

With over 50% of website visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it’s always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website user experience. Here are some […]

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