Media in the Twenties

Jack Prot

The nineteen twenties saw the start of some of our most treasured traditions — like over-the-counter medicine, radio and billboard advertising. Here’s one of many burlesque songs sung to me by my mother which typifies the popular attitude toward the topics of the day. The Billboard Song As I was […]

Benefits of Political Marketing

Jack Prot

Marketing is not only limited to selling or promoting a product or service. Nowadays, the political world makes use of the power of marketing mainly to gain an advantage against their opponents. Political marketing, or politicking as it has been informally coined, is a common worldwide practice that influences the […]

Different Types of Direct Marketing Lists

Jack Prot

Direct marketing delivers your marketing message directly to a group consumers or businesses on a personalized level (such as a telephone call or via a personal email message). It’s a form of marketing that provides the recipient with a direct call to action. The following are the three main types […]

The Most Profitable Video Marketing Tips On Offer

Jack Prot

Whilst content marketing via blog post and email marketing is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like […]

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