Advertising

Like any advertising medium, aerial billboards have their own unique set of advantages and disadvantages. Comparatively speaking though, they’re more cost-effective compared to TV, radio, print and internet marketing exposures. According to studies, at least 88% of the audience is bound to notice and remember aerial billboards flying by. 79% […]

The Vision To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use […]

Having measurable planning with goals and objectives are so very essential to living a life of purpose and passion. Far too often in life when we are ambitious to reach a dream, perhaps it’s setting goals at work, or other personal goals, we reach far too high too quickly. I’m […]

The Importance of Social Media for Public Relations PR professionals today are using social media to either supplement or add to their existing strategies, signaling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of […]

Market research and consulting firm InfoTrends last month forecast strong growth for digital signage in North America for narrowcasting applications between now and 2011. The research firm expects compound annual growth rate in the number of narrowcast digital signage screens of nearly 12 percent between 2006 and 2011. It also […]

Marketing is a process of creating a level of demand for your product and following up on that demand till its final conversion in to either leads or sales. Digital marketing is a similar process with the major difference that the process utilizes the internet as well as offline media. […]

Internet Marketing Secrets Revealed- The power of the audio interview is, what I think, the best way to sell a product. Here is why. The interview format is tried and true. We’re all conditioned to it. From the news anchors on the news, to Oprah, to Larry King, to all those […]

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many […]