Using Props in Marketing

Jack Prot

When we say the word “advertising”, it means making your business differentiated from the others. This is very clear that advertising is all about being unique and creative. Props have always been an important element to attract and make feel realistic. Props are used in many situations such as in […]

The Homepreneur’s Guide to Successful Marketing

Jack Prot

Are you a mother with young children? Dream of having a home business but wonder, “How will I get customers when I can’t even leave the house?” The good news is that you can use low cost and creative ways called “guerrilla marketing strategies” to reach your customers. The great […]

History of Print Advertising

Jack Prot

Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that are sent via mail or posted in newsletters are well […]

The Advantages and Limitations of Using Aerial Billboards

Jack Prot

Like any advertising medium, aerial billboards have their own unique set of advantages and disadvantages. Comparatively speaking though, they’re more cost-effective compared to TV, radio, print and internet marketing exposures. According to studies, at least 88% of the audience is bound to notice and remember aerial billboards flying by. 79% […]

Content Marketing: Adopting the Publisher Mindset

Jack Prot

The Vision To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use […]

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