Advertising

Commercial copywriting is a lot different from writing poetry and musings. It’s targeted and expects a definite outcome from the reader. In fact, its actual worth is judged by these outcomes. I’ve been doing commercial writing for more than ten years and I still love it. But sometimes, the brief […]

What is Copywriting? Copywriting is generally described as advertising writing or the writing of a publicity copy to promote a person, business, opinion or idea. It may be written in plain text, as a radio or television advertisement or in a variety of other media. The main objective of writing […]

I met Ramesh Pateria for the first time in the late 60s when I visited his show in the Jehangir Art Gallery in Mumbai. There was an untamed animal quality about him. Badly shaved and with hair unkempt he looked like a hobo on the street. But his pieces of […]

So, you’ve sat down and started goal setting. Where did you start? Your monster goal of course! A monster goal is what’s most important to you at this point in your life. That’s a natural place to start. Well, whether it’s career, family or a special relationship, are you neglecting […]

I bet you thought the movie “Daddy Daycare” was a kiddie comedy, right? Wrong…It’s a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community. Along the way to success they demonstrate […]

The other day, driving along I-95, I noticed a jewelry billboard. Young couple, nice ring, some hearts. It had a headline that said, “Love is in the air“. Nice enough, but I wondered who the advertiser was. I didn’t see a store name, a website, an address, nothing. The next […]

One of the most influential and best-selling books of all time was written in 1937 by Napoleon Hill. His book on financial independence and personal achievement, Think and Grow Rich, was inspired by multi-millionaire Andrew Carnegie who shared his success formula with Hill more than fifty years earlier when Hill […]

As a wise proverb says “There is a time for everything under the sun. A time to run, a time to laugh, a time to skip about.” With that sentiment there is a time to strengthen the bonds of family union. And what better way to begin then planning for […]