Advertising

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried. But modern day advertising started a few years earlier than Kennedy when Richard Sears produced […]

Internet marketing Consultant can help you in your entire online marketing endeavour. Internet marketing experts are professionals in the field of online marketing and know how to promote your site to make it appear prominently in search results for relevant keywords. Your search results, and rankings will be a long […]

And What Are the Qualities of a Good Team Member? The role of a sponsor is not to build a business for their team members. A good sponsor will guide their team and show them how to duplicate a successful system. After that, it’s up to the team members to […]

Commercial copywriting is a lot different from writing poetry and musings. It’s targeted and expects a definite outcome from the reader. In fact, its actual worth is judged by these outcomes. I’ve been doing commercial writing for more than ten years and I still love it. But sometimes, the brief […]

What is Copywriting? Copywriting is generally described as advertising writing or the writing of a publicity copy to promote a person, business, opinion or idea. It may be written in plain text, as a radio or television advertisement or in a variety of other media. The main objective of writing […]

I met Ramesh Pateria for the first time in the late 60s when I visited his show in the Jehangir Art Gallery in Mumbai. There was an untamed animal quality about him. Badly shaved and with hair unkempt he looked like a hobo on the street. But his pieces of […]

So, you’ve sat down and started goal setting. Where did you start? Your monster goal of course! A monster goal is what’s most important to you at this point in your life. That’s a natural place to start. Well, whether it’s career, family or a special relationship, are you neglecting […]

I bet you thought the movie “Daddy Daycare” was a kiddie comedy, right? Wrong…It’s a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community. Along the way to success they demonstrate […]