Advertising

Target marketing has been all the rage among the internet marketing crowd for the past years. The idea that you can strategize your marketing plan according to your target market’s needs and wants definitely makes a lot of sense. Although there are a lot of people who still prefer to […]

If you are looking for a partner, funding, angle investor or venture capital you will be asked for a business plan. Even if you are not in need of capital in the formation of your new business endeavor you will still be glad you prepared a business plan to help […]

One of the biggest problems I see with my clients and friends in the Internet marketing business is this issue of “hero worship.” By that I mean, people start looking up to the various “gurus” like they’re bigger than life. As if they are somehow almost superhuman, with these amazing […]

This is one question that I have been asked a number of times by my clients. It is a very difficult question to answer because the completion of a brochure depends on a number of factors. Some of the factors are under the control of the advertising agency while others […]

Have you ever regretted hiring the wrong man for a job because you were in so much of a hurry to get someone hired? Most Small Businesses are run without either the support of a Human Resource department or without sufficient amount of planning in hiring the right candidate for […]

Max International came on the scene just under three years ago with two key products – MaxGXL and nFuze. Founder Steven K. Scott, known for his American Telecast company that has winning product introductions including Total Gym and Deal a Meal, brought together some heavyweight network marketing specialists to launch […]

The Challenge: Your company is launching a new product, but you don’t even have a prototype. For the new product to succeed, you need to generate buzz in advance of the release. How do you market a product you can’t show to your customers because it doesn’t exist yet? The […]

Have you ever done any market research? If not, you may be missing some valuable marketing ideas and information that you could capture by doing some research. Market research is a vital part of the process that most small businesses or start-ups neglect to do. However, it could be the […]