“Managers are the craftsmen and strategy is their clay”. This is the theory of Henry Mintzberg. A craftsman is an artist who is able to create marvelous work. He usually makes use of his talent, past experience, innovation etc to create a new piece of work. In case of management […]
Jack Prot
Promotional Strategy – The Good, the Bad and the Foolish
Promotions are a critical component of increasing sales, pretty well regardless of category. But are all promotions effective, not just in the short term, but in their broader effect on various aspects of the brand or the business? The answer has to be “no.” A simplistic approach to promotional strategy […]
Three “A’s” of Leadership Success
I am always thinking about the traits of strong leaders, and as such have been thinking about them in categories. Today I am wrapped up in the “A’s” of leadership and am happy my thoughts in today’s article. The first of the “A’s” is Accessible. An empowered leader makes being […]
Tips to Make Corporate Training Programs More Effective
Corporate training is indispensable in these days of high competition to help companies forge ahead. Employees are its greatest asset and corporate training, done right, is what brings about greater productivity and efficiency. Employees are a company’s greatest asset. This fact is even more important in the current scenario of […]
The Sell Side of Things
There have been countless number articles on sales and how to sell. The emphasis has been more on meeting individual targets and being on the run always. A sale is not a single transaction by a single person as is generally perceived. It is a strategic process that is supported […]
3 Approaches to Ethical Decision Making and My Ford Pinto
Since my first car was a Ford Pinto, I have always been interested in the Ford Pinto explosions that were caused by a defective gas tank design provides an interesting case study into approaches to ethical decision making. There are three possible approaches to make when making ethical decisions; a […]
The Care of Apple!
The most sought after brand in the world, and who wouldn’t want to own their products? Be it their phones, laptops and now even watches, they promise you the best technology, the best service, and hardly any requirement to use their warranty. There’s a lot of promising products with a […]
Cultural Differences: Different Time ‘Zones’ (Part-1)
In the quest of building a strong global identity, organizations are realizing more and more culture related issues which, when used as a covert foundation in policy formulation and planning, would aid in aligning organizational goals with regional differences. Time perspective is one such element of culture, which influences the […]