Why Hollywood Executives Love Myths in Film Scripts

Jack Prot

For many aspiring film writers, one of the most frustrating things to pinpoint is what genre Hollywood executives are looking for. Do they want action? Drama? Comedy? All three? Perhaps. That depends on the market and screenwriter’s experiences and screenwriting specialty. But what Hollywood executives like and look for in […]

Telesales – The Introduction – AIDA

Jack Prot

When a sales person speaks to a prospect for the first time all they are doing is essentially trying to break the ice with someone that they have never spoken to before. They then attempt to have a chat to find out if there is a chance that the product, […]

IT Outsourcing: Is It Safe?

Jack Prot

A lot of companies have worked with an outsourcing partner to decrease the number of shortcomings that occur, reduce costs and restructure procedures. These advantages have already made certain impacts on various operational processes of many organizations. Outsourcing was once actually limited to some functions in a business’s supply chain […]

Luca Pacioli and Leonardo DaVinci – Domestic Partnership of Genius

Jack Prot

Luca Pacioli and Leonardo DaVinci–Renaissance men–were both mathematical geniuses. Leonardo was more inclined towards military engineering, while Luca towards abstract and pure math. When Pacioli included “Double Entry Bookkeeping” in his textbook, Summa de Aritmetica, which he published in 1494 (two years after Christopher Columbus landed in Santo Domingo), little […]

Microsoft Great Plains Reporting – Overview for Developer

Jack Prot

Looks like Microsoft Great Plains becomes more and more popular, partly because of Microsoft muscles behind it. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. Small companies use Small Business Manager (which is based on the same technology – Great Plains Dexterity dictionary and […]

Lessons Learned From Nabisco’s Free The Animals PR Campaign

Jack Prot

Nabisco opened the cages and the media began to play. In a move that garnered national media attention, Nabisco decided to change its Barnum’s Animal Cracker packaging. Several PR lessons can be learned from Nabisco’s strategy. Some background… The cookie company adjusted its graphics to eliminate the current look of […]

Subscribe US Now