Out of desperation sales people in the services industries are often tempted to buy a done for you marketing system. It sounds so good just what you need to get things going. The problem is the system was developed by someone else for someone else, not you. It doesn’t necessarily […]
Jack Prot
Advantages and Disadvantages of Online Loan Application
Getting a loan from the bank or other institutions can take a while before you get an approval. If you are in need of fast cash, then you may take into consideration getting an online loan application. You will no longer need to wait for a week or a month’s […]
Insurance Agency Email Marketing and Preview Text
Insurance agency owners, principals and marketers should be taking advantage of preview text for all their email campaigns. If you are unfamiliar with preview text and its role with insurance email marketing campaigns, read on: What is preview text? It is the text snippet below (or next to) an email […]
Inventory Management – Ten Ways to Use Accounting Software to Improve Efficiency
1. Integrate Order Entry. Do your processes include writing down your customers’ orders, only to have somebody else enter the information again to create an invoice? If so, you are spending more money and time than necessary by paying two people to do virtually the same job. You can save […]
Private Equity vs. Venture Capital
What is the difference between Venture Capital and Private Equity? The text book answer that would be given by most B-School professors is that venture capital is a subset of a larger private equity asset class which includes venture capital, LBO’s, MBO’s, MBI’s, bridge and mezzanine investments. Historically venture capital […]
Fraud Awareness Programs: Employee Training to Combat Fraud
The financial scandals at the turn of the 21st century eroded investor confidence and public trust. In response, Congress passed the Sarbanes-Oxley Act (SOX) in 2002. Nevertheless fraud and corruption continue to exist and the extent of white-collar crime is startling. The 2012 Report to the Nation published by the […]
Factors Affecting Your Corporate Identity
The strong Corporate Identity is vital need for any organization irrespective of its size. Even a smaller company with strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is vital to its success. An organization can generate fresh set […]
Advertising Balloons – A Pioneering Marketing Gadget
Poets would often look up to the skies for inspiration but with advertising balloons gaining ground and becoming oh so popular, it seems that looking at the skies will be daily occurrence for poets and everyone else. Indeed, one cannot blame people from craning their necks. Advertising balloons are attention-grabbing […]