There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues. For small businesses, with […]
Year: 2024
The Advantages of Using Beer in Soup Stocks
Besides water, beer is made with three essential ingredients – barley, hops and yeast. This probably has what made this beverage a very good ingredient for cooking. Because alcohol has a lower boiling point than water, it quickly evaporates during cooking and the beer’s natural flavors become more concentrated, giving […]
Towards A Better Teachers’ Performance Management in Nigeria: The Balance Scorecard Approach
Introduction Education is sacrosanct to national development. Education and national development are the two sides of a coin that mutually reinforce and challenge each other. Jega [1997] affirmed, “Education is generally regarded as a necessary and essential requirement for national development. It is central to socioeconomic and technological advancement, and […]
How Advertising and Marketing Got Started
Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried. But modern day advertising started a few years earlier than Kennedy when Richard Sears produced […]
Premium Bonds
Introduced in 1956 by Harold Macmillan, premium bond is defined as a government bond which is priced greater than par. According to National Savings and Investments (NS&I), around 23 million people are premium bond holders. Issued by the UK government’s National Savings and Investments scheme, premium bond is an easy […]
Not Your Parents Retirement – Did They Do it Better?
The Orlando Sentinal published an article by Jane Glass Haas,citing Sandra Timmerman’s research on aging Boomers. Haas says that many of them are ill-prepared and feel that they will not fare as well as their parents. She points out that the world is more complex now – although others have […]
Internet Marketing Consultant – Boost Your Ranking!
Internet marketing Consultant can help you in your entire online marketing endeavour. Internet marketing experts are professionals in the field of online marketing and know how to promote your site to make it appear prominently in search results for relevant keywords. Your search results, and rankings will be a long […]
What Is the Role of a Sponsor in a Network Marketing Business?
And What Are the Qualities of a Good Team Member? The role of a sponsor is not to build a business for their team members. A good sponsor will guide their team and show them how to duplicate a successful system. After that, it’s up to the team members to […]