“Why should I train employees for my competitors? They’ll just leave after I invest in their training. I’m smarter than that: I focus on hiring people who are already trained for what we need!” I am sure my jaw hit the table when I heard that executive’s view of training […]
Browse Anonymously – Change Your IP Address To Surf Anonymously And Protect Your Identity
If there is one way you are going to beat hackers to their games on the internet; that way surely must be to browse anonymously! Search engines record long lists of people searching for means to change IP address, and avoid all the pains that come with internet vulnerability every […]
Basic Principles of Brochure Design
Sales don’t just happen. Research in decision science reveals that customers go through three stages of a purchasing process: 1) knowing your products or services, 2) collecting information and comparing products, and 3) finally making a choice for purchase. Brochure is one of the most important marketing vehicles that convert […]
Sales CRM Software: An Introduction
In today’s highly competitive business scenario, both marketing and sales have come to be recognized and officially acknowledged as line functions in any business setup. The rapid advent of technology, particularly in information technology, moreover, has led to the development and of specialized sales CRM software. This can be defined […]
Good PPC Plans Are a Prerequisite to Getting Good ROI
With increasing competition in digital marketing, the race to get a good search engine ranking is now red hot. Websites may not be able to maintain good search engine ranking in-spite of scrupulously adhering to all the facets of search engine optimization. Moreover, search engine optimization demands continuous monitoring and […]
Measuring the Results of Your Direct Mail Campaign
You have found a knowledgeable, experienced list broker. With their help you have selected optimal direct mailing list based on your ideal target audience. You have decided on the perfect design for you mail piece and you’re now ready to go. But wait, how are you going to track your […]
Advantages and Disadvantages of U.S. Convergence Between GAAP and IFRS
For over the past decade, there has been a growing demand in the corporate world for U.S. Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS) to converge to form one set of universal accounting standards. In 2002, members of the Financial Accounting Standards Board (FASB) and members […]
Productive Joint Field Work – A Five Step Process
Joint field work is where you and your representative make sales calls together. The sales representatives benefit and learn from your knowledge and experience, yet they are still are not working without a net, so to speak. The problem most sales managers have when doing joint field work is they […]