What Is Brand and Brand Identity?

Jack Prot

WHAT IS THE DIFFERENCE BETWEEN BRAND AND BRAND IDENTITY? Brand is the way someone perceives your business, its a gut feeling. It encompasses every point of contact that a business has with outside world. This could be everything from the way a staff member conducts them selves, language used or […]

The Best Way to Get Hot Sales Referrals

Jack Prot

As a business owner, I deal with outside salespeople on a regular basis. Most naturally ask for referrals at some point after the sale, or in many cases, several times after the sale. Some never stop. Here’s the problem: The sales reps who get referrals from me don’t need to […]

Experience Comes From Making Bad Decisions

Jack Prot

Good decisions come from experience. But experience comes from bad decisions.Learn from mistakes and move on. You have to learn something from your bad judgement to actually gain experience. To continue to good judgement, you have to act on the experience. In other words, you have to learn. You have […]

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