Advertising

Radio Promoting Prices: How Substantially Should really I Shell out? “How a lot should I expend on radio marketing?” “How do I know I am acquiring the best radio promoting costs?” “What radio stations must I market on?” “What are fantastic and lousy radio marketing selling prices?” “How numerous places […]

Some of you are already thinking, “What in the world does the Grateful Dead have to do with my business.” That’s not quite the kind of “Dead Head” I was referring to. Actually, the analogy was regarding the practice of clipping away the spent blooms of some flowers to get […]

In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless. Traditional marketing is focused […]

I am, from time to time, asked to troubleshoot why someone’s content marketing campaign has not been the success they had hoped for. Almost always, the cause of the problem falls within the scope of one of the following reasons. Here, in reverse order, are my top five reasons why […]

Sorry, but the ugly truth is I don’t know anybody who wants to sit through a two hour photo presentation of your last vacation. They may have an interest in hearing about and seeing a few photos, but not an ongoing narration of every detail with photos for each one. […]

Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job. In the last 30 years though, marketers have begun […]

How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort. For instance, as a small business owner, it […]

Fb. All the great little ones are undertaking it. Are you? For advertisers, it’s a hard marketplace to pass up. So many persons in one location at just one time. Entrepreneurs see one thing like this and it truly is as if their dreams have appear correct. It’s bought that […]