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There are a fair amount of people who still have misguided notions about self hypnosis. After watching Hollywood movies, TV programs or even stage hypnotists, they think self hypnosis is a parlour trick, magic or even evil! The self hypnosis state is just as natural to you as sleeping is. […]

In this book, Howard Gardner stresses on five minds that is fundamental for survival in the present digital era and century. As we live in a digital technological world and era, inculcating and cultivating the habits of using these minds are mandatory. The five minds in brief are: Disciplined Mind: […]

The concept behind Viral Marketing word-of-mouth: The concept of viral marketing is by no means new. Word-of-mouth marketing, viral’s forefather, has been around for ages. The principle behind word-of-mouth marketing is simple; use influencers to generate peer-to-peer product recommendations or buzz. Prior to the advent of the Internet, however, this […]

One evening you are walking down the street with a gloomy mind. Unexpectedly you look up and see a colorful giant advertising balloon and rapidly a cloak of delight engulfs you. At all times, simple brilliance has delighted human mind. Different innovation has enriched the ad world for ages but […]

Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and […]

Cover of a book makes the first impression on its potential readers and decides their attention span on the book and even the purchase decision. A good cover is an important marketing tool but if done un-professionally it can result in the direct loss of sales. This is why a […]

If your business is on social media (and it should be!) it’s important to know your Facebook relevance score and how to improve it. The relevance score is a metric that shows how well your Facebook ads are resonating with your target audience on a scale of 1 to 10. […]

Let’s first assume two things. Number one, freelancers are, for the most part, honest, straightforward people. Number two, clients, are also mostly honest, straightforward people. However, everyone has had a bad experience at some point in their career. The designer wasn’t paid for work or the client didn’t receive a […]