Eight decades ago, Dr. Evan O’Neill Kane of New York’s Kane Summit Hospital felt doctors were losing too many Customers in appendectomy surgery, many because of the effects of general anesthesia. He felt that local anesthesia would be better for the Customer but, not surprisingly, no volunteers came forward to […]
Jack Prot
9 Video Marketing Challenges & How to Solve Them
Your Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days in earlier blog articles. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales. […]
Michael Jackson & Farrah Fawcett – Estate Plan Wake Up Call
In the wake of the sad and tragic deaths of Michael Jackson and Farrah Fawcett, we are all reminded how fragile our lives can be and how quickly things can change. The death of these two iconic figures should be a call to many to put their estate plan in […]
Leadership Styles in the Classroom
Leadership style is a broad term without a commonly accepted definition. In a sense, an individual’s leadership style is the sum total of the way in which the leader interacts with his or her followers. This includes the manner by which the leader provides overall direction as well as specific […]
Why Basket Building Is Vital to Retail Management Success
How big is the shopping basket in your retail business? Not shopping baskets you may have for customers but the virtual basket containing what each customer purchases in a single sale. So, how big is the average shopping basket in your store? If you do not know, you need to […]
7 Pillars of Marketing Management
Marketing management refers to the process of planning effective marketing strategies, advertising and promoting the products and services, and managing the sales to reach the customers so that the company gains immense profits. The companies thus seek for adept candidates who can serve as marketing managers and take the organizations […]
Celebrities Endorse No Texting While Driving Campaign
Everyone knows that it’s dangerous to drive when you’re distracted. Cell phone usage should not occur while driving and that includes texting. Unfortunately far to many people do not practice safe driving. This is a very real and scary habit of teenage drivers. Whether you’ve been driving for 5 days […]
Why Obama’s Email Changes Business
The fact that the electronic message was sent before the historic moment is symbolic of the power the communication medium and what it meant to Obama’s campaign. This observation serves as a notice for businesses: Emails are more than just a means to communicate. The campaign’s use of electronic messaging […]