The use of SMS marketing in B2C is becoming a popular way to advertise to consumers through their mobile phones. Businesses normally approach mobile phone providers to send off content using SMS (short message service) messages to mobiles. SMS texts can be received by all mobiles making SMS marketing extremely […]
Jack Prot
Lists – To Do or Not To Do
What’s your perception of people who make “To Do” lists? Are you full of admiration for such an organised approach to life? Do you sigh and wish you could be like them? Or, do you shudder at the idea of running your life in such a timetabled fashion? What sort […]
NNPC: Achievements and Contributions to the Nigerian Economy
The Nigerian National Petroleum Corporation (NNPC) announced in October last year that the much-anticipated Okpai Power Plant in Delta State, the largest gas-power initiative in the African continent, is on the verge of becoming operational. The two phases of the project that would together generate 1,000 MW of electricity on […]
Classic Print Media Advertising – Will it Survive?
Print Media Advertising is not something new. There are two main products of print media advertising. One is publishing advertisements in newspaper and the other is publishing advertisements in magazines. Newspapers come in many varieties. Some being small and only read in a few small cities, while others being published […]
The Essential Parts of an SES (Senior Executive Service) Federal Job Resume – How is Yours?
If you’re applying for a position as a senior executive with the federal government, you need a top-notch SES federal resume in order to be interviewed for a senior executive position. When the Civil Service Reform Act (CSRA) of 1978 was written, the people who framed it envisioned the Senior […]
Different Perceptions of People on Dental Clinics
Okay. I know what you think. Why would we even discuss different perceptions about dental clinics? Surely, it is not as controversial as abortion or divorce. What can we possibly learn by discussing a dental clinic? Well, we can learn parts of human behavior. By analyzing the attitude of different […]
Exchange Traded Funds – 8 Ways to Improve Your Portfolio With ETFs
Exchange Traded Funds (ETFs) were first introduced to institutional investors in 1993. Since then they have become increasingly acceptable to advisors and investors alike because of their ability to allow greater control over the portfolio construction and diversification process at a lower cost. You should consider making them a core […]
Role and Functions of Social Media Marketing Agency
With the dynamics of the business houses changing with every passing day, newer strategies are being implemented to suit every small requisite of the enterprises to the very best. Creating a brand identity and initiating productive dialogue with prospective clients play the most important role in scripting the success story […]